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Applied Mass Communication Theory: A Guide for Media Practitioners, by Jack Rosenberry, Lauren A. Vicker
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Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, "Mass Communication Theory and Research," provides a framework for constructing an undergraduate research project, which is often required for upper-level mass communication courses. The second, "Mass Communication Theories," presents vital chronological information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they relate to one another. Finally, Unit 3, "Bridge to the Real World," provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework for students as they leave college and begin their first job.
- Sales Rank: #976062 in Books
- Published on: 2008-01-22
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .70" w x 6.90" l, 1.12 pounds
- Binding: Paperback
- 320 pages
From the Back Cover
Applied Mass Communication Theory: A Guide for Media Practitioners
Jack Rosenberry, St. John Fisher College
Lauren A. Vicker, St. John Fisher College
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Are you preparing for a career in the field of Mass Communication? Applied Mass Communication Theory: A Guide for Media Practitioners bridges a review of theory to the contemporary work of media professionals to help you prepare. This text is organized into three units to help you successfully tackle your capstone courseload. The first unit, “Theory and Research,” �provides a framework for constructing an undergraduate research project. The second unit, “Mass Communication Theories,” presents vital chronological information on the progression of theory in mass communication. The final unit, “Bridge to the Real World,” provides information on media law, ethics, economics and mass media careers, effectively establishing a critical framework as you leave college and start working in the field of Mass Communication.
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What reviewers are saying about Applied Mass Communication Theory: A Guide for Media Practitioners:
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“The strength of this (text) is its coverage of mass communication theory.� Clearly evident is the wealth of knowledge on media theory emblazoned by the authors.� In pursuing the manuscript, it was impossible not to be impressed with the authors’ command of this subject.”
- Craig Allen, PhD, Arizona State University
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�“… I would definitely recommend the text to colleagues in mass communication programs as I think it is well written and would be very helpful to students in a mass communication capstone course.”
- W. Bradford Mello, PhD, Trinity-Washington University
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“The concepts are clearly explained and use contemporary examples that the students can relate to… It provides an excellent overview of theory and research methods.”
- Monica Brasted, PhD, SUNY Brockport
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About the Author
Jack Rosenberry, St. John Fisher College
Lauren A. Vicker, St. John Fisher College
Most helpful customer reviews
1 of 1 people found the following review helpful.
Short, easy to read
By AutumnSkye
It's not too complex and overly difficult. I had to buy this book for a mass communication course. The material was very straight forward.
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