Ebook Localization Strategies for Global E-Business, by Nitish Singh
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Localization Strategies for Global E-Business, by Nitish Singh
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The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
- Sales Rank: #1351112 in eBooks
- Published on: 2011-12-06
- Released on: 2011-12-06
- Format: Kindle eBook
Review
"Localization Strategies for Global E-Business is a true reflection of Dr. Singh's experience and expertise in this space. It is an excellent guide for anyone looking to learn and improve their web localization strategies in order to reach global markets. The non-technical approach allows a wide variety of professionals, students, and academics to understand the complexities in this area. The checklists and real-world examples are of tremendous value and allow the reader to instantly gain more insights. Dr. Singh took on a daunting task to bring structure into the maze of information that is out there. Based on over ten years of research, training, and consulting experience, we now have an indispensible guide for how to navigate through the various challenges and opportunities in the global e-commerce world. I highly recommend this book." - Carsten A. Kneip, Program Manager, Microsoft Corporation
"Nitish Singh is amongst the world's leading thinkers on international marketing and, in particular, how companies can harness the web to take advantage of global opportunities and growing international markets. This book clearly, comprehensively and succinctly outlines how to make maximum advantage of the opportunities presented by today's global internet economy. An invaluable piece of work." - Gary Muddyman, MD and CEO, Oxford Conversis Ltd
"Professor Singh's book is one of the most comprehensive guides to managing the many aspects of global e-commerce. It is a must read for professionals involved in global e-commerce who seek a better understanding of how to design, develop, deploy and optimize international websites." - Martin J. Spethman, Managing Partner, Globalization Partners International
"Dr. Singh brings readers clarity, depth of understanding, and strategies to better address the breadth of today's complex global business landscape. An insightful, up-to-date and highly relevant work for today's competitive online global environment." - Kevin Carl, Senior Executive, Accenture Management Consulting, Air, Freight & Logistics, and Travel Services
About the Author
Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at St Louis University, where he is also Program Leader for the Executive Certificate in Web Globalization Management. He has extensively researched and taught in the area of global e-commerce and has published more than 35 papers in peer-reviewed academic journals. He is co-author of The Culturally Customized Web Site (2005) and Proliferation of the Internet Economy (2009).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Recommended!
By Paul
I actually met him in class. He is nice, professional and possess wealth of knowledge. I learned a lot from his book- did you know that Asian culture prefers block of information rather than clean look like Google? It is because they are information-driven and would like to make decisions as "well-informed buyer" while being in trend.
His book doesn't stop there- he defines localization strategies into few subcategories. Given that I was an accounting student, I thought that company would do one-off single strategy for everyone, just like Apple. However, it shows that many corporation do localization strategy to adapt into the respective market. For example, McDonald have their local menu in their own country. His book says: McDonald Taiwan has ricecake burger, which is very foreign concept.
His book definitely changes perspective of marketing and how business operates. Good read and I would recommend one.
2 of 3 people found the following review helpful.
Not very suitable as a practical guide
By Kanuto
Probably useful for the novice in this field but it's too general, generic, and it too often states the obvious for anybody who is actually tasked to design and bring to life a global website.
In chapter 5 for example (Developing international websites: internationalization) one would expect a somewhat technical guide about how to actually develop a site so it can be easily localized, maybe describing some real life cases. Instead, one will be introduced (again) to the differences between, G11N, L10N, I18N, and translation plus the usual "tips" like "make sure you encode in UTF-8", "start I18N at the beginning of the development phase" etc.
It's well written but as I said, don't expect to use it for real life global website creations
0 of 0 people found the following review helpful.
To create sales you need to connect with people!
By MarketMaker
I found Dr. Singh's book a fresh look at the standard "global business" material I typically find. His views intertwine the broad aspects needed to be successful in the global marketplace with the lessons companies sometimes forget on how to interact on a personal level. This "think locally" lesson is critical in today's c-commerce world where you have global reach instantly. In some way's, Dr. Singh's material takes you back to basics, something that should not be lost even in global business, as the world is definately getting to be a much smaller place.
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